Serve to Sell: The John Meese Collection

Turn one free call into your next premium client—using the proven Serve to Sell system trusted by top coaches and entrepreneurs.

If you’ve ever felt awkward pitching your coaching program or unsure how to turn a free call into a paying client, you’re not alone. Most coaches rely on guesswork, scripts, or uncomfortable sales tactics that don’t feel aligned with their values.

But the Serve to Sell method flips that on its head.

In Serve to Sell, bestselling author and business coach John Meese reveals his proven framework for selling high-ticket coaching and consulting—without pressure, manipulation, or awkward pitches. Instead, you learn how to lead one powerful, service-driven conversation that naturally inspires the right clients to say yes.

This exclusive Startup Shop Celebrity Edition combines John’s bestselling framework with additional tools designed to help you confidently host conversations that convert—whether you call them discovery sessions, strategy calls, or consultations.

Inside, you’ll find:

• ✔️ Serve to Sell eBook
  A tactical, step-by-step guide showing you exactly how to turn one free coaching call into a premium client. Includes a hardcover copy—just pay shipping.

• ✔️ Serve Call Guide
  A quick-reference framework you can use during every call to stay on track, lead with service, and naturally transition into your offer.

• ✔️ Serve to Sell Workshop
  An in-depth video training that brings the book to life, helping you apply the Serve to Sell system confidently in your own business.

Perfect For

• Coaches, consultants, and service providers

• Creators launching their first high-ticket offer

• Experienced business owners ready to scale to six figures and beyond

• Entrepreneurs who want ethical, service-focused sales—not pressure or scripts

• Anyone who wants a selling method that feels aligned, natural, and effective

Why It Works

Serve to Sell is the trusted blueprint behind hundreds of successful coaching businesses. John Meese has helped authority-style entrepreneurs collectively generate millions in revenue—while working fewer hours and staying true to their values. His method has been featured in leading business circles and used by top-tier coaches who want sustainable growth without sleazy tactics.

Build a Business That Thrives, One Serve Call at a Time

Whether you’re launching your coaching offer or scaling your income, this framework gives you the roadmap, confidence, and clarity to convert premium clients through service—not pressure.